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About The Brand Modern fits, luxe fabrications, and trend-forward designs are the hallmarks of . Born in L. a. and inspired by the runway, the brand brings denim to the forefront of fashion with effortless style and a laidback attitude. But isn't just about looks. The brand approaches everything it creates with an aim to do better, which means that materials, manufacturing, and mankind help drive its decisions at every level--and makes it easier than ever to choose chic styles with a clear conscience. Features The Flare is back and it's better than ever. Rendered in a new lightweight fabric dubbed b(air), this faded-to-perfection pair from are designed to check off all the boxes on your denim wish list: soft as silk, lighter than air and remarkably slimming.